The Register: You'll read a lot this week about the wonders of Intel. That's because Intel is hosting a developer conference in San Francisco, and the press can't gush enough over the processor maker's wizardry at these things. So, before the hype machine starts, it seems like an appropriate time to remind everyone how fallible Intel has proved itself to be over the past two years.

Of all the true tech powerhouses, Intel tends to be the most professional geezer on the scene. Without question, Intel owns the smartest, classiest PR team. It knows how to market a product. It knows how to sell a product. It knows how to throw an event. Its management is calm, cool and talented. It makes money and then makes some more. Intel does most of the big things right and just about all of the little things right. It's a disturbingly efficient machine - the kind of organism only an engineer could truly love.

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